
Sao Paulo Attractions
A Vibrant Journey into Brazil’s Culture and Contrasts. Welcome to São Paulo, one of Brazil’s most iconic cities and a cultural melting pot that boasts a rich blend of history, art, food, and urban energy. As you embark on your journey through this vibrant city, prepare to be immersed in a world of contrasts, where towering skyscrapers stand side by side with sprawling street markets, and ancient traditions blend seamlessly with modern creations. São Paulo is a city of endless possibilities, where every corner holds a surprise waiting to be discovered.Begin your exploration in the heart of the city, at Paulista Avenue, the bustling artery that epitomizes the energy of São Paulo. Take a leisurely stroll along this iconic boulevard, surrounded by towering buildings, avant-garde museums, and vibrant street art. Absorb the lively atmosphere and witness the diverse crowd that flocks here daily, from business professionals to artists and musicians. Don’t forget to make a pit stop at one of the many coffee shops along the way and savor a cup of the world-renowned Brazilian coffee.Next, dive into São Paulo’s historical roots by visiting the city’s oldest district, Sé. Wander through the narrow streets and admire the majestic Sé Cathedral, a towering neo-gothic masterpiece that has witnessed the city’s evolution for centuries. Don’t miss the opportunity to explore the nearby Pátio do Colégio, where São Paulo was founded in 1554. Immerse yourself in the city’s past as you stroll through the charming courtyard and visit the museum that tells the story of this historical landmark.For a taste of São Paulo’s artistic soul, head to the bohemian neighborhood of Vila Madalena. This artsy enclave is a haven for creativity, with its colorful murals, graffiti-covered walls, and independent galleries. Explore the streets lined with boutique shops, art studios, and hip cafes, and maybe even stumble upon a live samba performance in one of the vibrant bars. Vila Madalena is the perfect place to get lost in São Paulo’s artistic vibes and experience the city’s thriving cultural scene.To truly experience the diversity of São Paulo, make your way to the Liberdade neighborhood. Immerse yourself in the vibrant atmosphere of the city’s Japanese community, known as the largest outside of Japan itself. Take a stroll through the picturesque streets adorned with red lanterns, visit the traditional markets filled with exotic fruits and spices, and indulge in mouthwatering Japanese cuisine. Don’t miss the opportunity to visit the iconic Japanese Pavilion, where you can witness traditional performances and learn about the fascinating history of this unique community.No trip to São Paulo would be complete without exploring its culinary wonders. The city is a true food lover’s paradise, offering a vast array of flavors that reflect its multicultural character. From humble street food stalls to Michelin-starred restaurants, São Paulo’s dining scene caters to every palate. Indulge in a traditional feijoada, a hearty Brazilian staple, or savor the delicate flavors of a sushi platter in one of the city’s top-notch Japanese restaurants. To truly immerse yourself in the gastronomic delights, visit the Municipal Market, known as \"Mercadão,\" where you can sample an abundance of fresh fruits, cheeses, meats, and exotic ingredients.As the sun sets over São Paulo, allow yourself to surrender to the city’s pulsating nightlife. Venture to the trendy neighborhood of Itaim Bibi or the renowned Vila Olímpia, where endless rows of bars, clubs, and live music venues await. Dance the night away to the intoxicating rhythm of Brazilian music, from samba and bossa nova to funk and electronic beats. São Paulo’s nightlife scene is undoubtedly unforgettable, promising an experience you won’t want to miss.São Paulo is a city that embodies Brazil’s soul, where tradition and modernity coexist in perfect harmony. Its vibrant culture, diverse neighborhoods, and unique experiences make it a destination worthy of exploration. So pack your bags, open yourself up to new adventures, and let São Paulo guide you through a journey of discovery, inspiration, and endless surprises.
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Make the most of your time in São Paulo in a 7-hour shared group tour to discover its most iconic attractions. Following pick-up at the meeting point, have a lively day filled with popular attractions.
Start at the areas of Brooklin and Itaim, see huge office blocks, luxurious hotels and the famous cable-stayed bridge.
Make a stop at the popular Ibirapuera Park, admire the huge green space and take that famous photo at the iconic monument symbol of São Paulo.
Go up to the terrace of the MAC Museum and enjoy a unique panoramic view of the city. Then we drive along the iconic May 23 ave. towards the Japanese neighborhood. Stop at the Sé Cathedral and continue on getting across the downtown passing by several historical buildings with a break at the Municipal Market. We then pass by the multicultural Paulista Ave, the Jardins neighborhood, Oscar Freire St with a stop at the Batman’s alley full of colorful graffitis.
Finally, we drive back to the starting point where the tour finishes.

Come with us to discover all the major highlights of Sao Paulo on a 5-hour private city tour. Learn how São Paulo started as a small village and become the largest city in the Southern hemisphere.
Following pick-up at your place, come aboard your comfortable vehicle. Make a stop at the popular Ibirapuera Park, admire the huge green space and take that famous photo at the iconic monument symbol of São Paulo.
Climb up to the terrace of the MAC Museum and enjoy a unique panoramic view of the city. Then we drive along the iconic May 23 ave. towards the Japanese neighborhood. Afterward, stop at the Sé Cathedral and continue on getting across the downtown passing by several historical buildings with a break at the Municipal Market. We then pass by the multicultural Paulista Ave, the Jardins neighborhood, Oscar Freire St with a stop at the Batman’s alley full of colorful graffitis.
This tour is designed to be flexible featuring a broad range of possible sights to see based on your wishes

Price From
$157.00
Come with us to discover all the major highlights of Sao Paulo on a 6-hour private city tour. Learn how São Paulo started as a small village and become the largest city in the Southern hemisphere.
Following pick-up at your place, come aboard your comfortable vehicle. Make a stop at the popular Ibirapuera Park, admire the huge green space and take that famous photo at the iconic monument symbol of São Paulo.
Climb up to the terrace of the MAC Museum and enjoy a unique panoramic view of the city. Then we drive along the iconic May 23 ave. towards the Japanese neighborhood. Afterward, stop at the Sé Cathedral and continue on getting across the downtown passing by several historical buildings with a break at the Municipal Market. We then pass by the multicultural Paulista Ave, the Jardins neighborhood, Oscar Freire St with a stop at the Batman’s alley full of colorful graffitis.
This tour is designed to be flexible featuring a broad range of possible sights to see based on your wishes

Price From
$122.00
Come with us to discover all the major highlights of Sao Paulo on a 4-hour private city tour. Learn how São Paulo started as a small village and become the largest city in the Southern hemisphere.
Following pick-up at your place, come aboard your comfortable vehicle. Make a stop at the popular Ibirapuera Park, admire the huge green space and take that famous photo at the iconic monument symbol of São Paulo.
Climb up to the terrace of the MAC Museum and enjoy a unique panoramic view of the city. Then we drive along the iconic May 23 ave. towards the Japanese neighborhood. Afterward, stop at the Sé Cathedral and continue on getting across the downtown passing by several historical buildings with a break at the Municipal Market. We then pass by the multicultural Paulista Ave, the Jardins neighborhood, Oscar Freire St with a stop at the Batman’s alley full of colorful graffitis.
This tour is designed to be flexible featuring a broad range of possible sights to see based on your wishes

Price From
$112.50
If you want to see São Paulo’s top attractions and you’ve only got a few hours to spare, book a private city tour to cover a lot of ground as you explore by vehicle and on foot. A private guide will accompany you on a walk through São Paulo’s historical downtown and take you on a scenic drive through several city neighborhoods. Enjoy commentary on major landmarks like Catedral da Sé, the Italian Tower, and the Tea Bridge, and select a 3-hour or 5-hour tour when booking.
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Price From
$168.00
Come with us to discover the most iconic corners of Sao Paulo. Along the way, see huge skyscrapers, historical buildings, viewpoints, monuments and a lot of world-class art.
After pick-up at your hotel, we get through the neighborhoods of Brooklin and Itaim, where we see huge office blocks and luxurious hotels.
See the cable-stayed bridge, have a stop at the popular Ibirapuera Park, climb up to the terrace of the MAC museum to enjoy a unique panoramic view of the city.
Then we drive along the iconic May 23 ave. towards the Japanese neighborhood. Afterward, stop at the Sé Cathedral and continue on getting across the downtown passing by several historical buildings with a 40-min break at the Municipal Market. We then visit the Jardins neighborhood, Oscar Freire St, and the Batman’s alley full of colorful graffitis.
Our next stop is at the multicultural Paulista Ave.
This tour is designed to be flexible featuring a broad range of possible sights to see based on your preferences.

Price From
$85.00
Explore the stories behind historical buildings, monuments and landmarks through the eyes of locals.
You will explore the history, architecture, and all the climate of the central region of the city

Price From
$64.00
This City Tour Meet São Paulo presents the main touristic places, most famous graffiti murals, monuments and historical landmarks of the city. A long of the tour you will see the different and amazing phases about the urban and economic development giving to the tourist a new point of view about how São Paulo became one of the most beautiful and important cities in the world.
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Price From
$181.00
60 tours and activities
Access for Visually Impaired
Accessibility for wheels
Access for Seniors
For Individuals with Hearing Loss

Price From
$80.00
56 tours and activities
Access for Visually Impaired
Accessibility for wheels
Access for Seniors
For Individuals with Hearing Loss

Price From
$165.00
57 tours and activities
Access for Visually Impaired
Accessibility for wheels
Access for Seniors
For Individuals with Hearing Loss

Price From
$81.00
60 tours and activities
Access for Visually Impaired
Accessibility for wheels
Access for Seniors
For Individuals with Hearing Loss

Price From
$92.00
44 tours and activities
Access for Visually Impaired
Accessibility for wheels
Access for Seniors
For Individuals with Hearing Loss

Price From
N/A
25 tours and activities
Access for Visually Impaired
Accessibility for wheels
Access for Seniors
For Individuals with Hearing Loss

Price From
$81.00
24 tours and activities
Access for Visually Impaired
Accessibility for wheels
Access for Seniors
For Individuals with Hearing Loss

Price From
$64.00
37 tours and activities
Access for Visually Impaired
Accessibility for wheels
Access for Seniors
For Individuals with Hearing Loss

Price From
$68.00
18 tours and activities
Access for Visually Impaired
Accessibility for wheels
Access for Seniors
For Individuals with Hearing Loss
Sao Paulo, the largest city in Brazil, strives to improve accessibility for people with disabilities and seniors. The city has been making efforts to ensure inclusive infrastructure, transportation, and services. Here is a detailed overview of the accessibility initiatives in Sao Paulo:
1. Infrastructure:
- Ramps: Many public buildings, including government offices, schools, and hospitals, have installed ramps to provide easy access for wheelchair users and individuals with mobility impairments.
- Sidewalks: Sao Paulo has been working on improving sidewalks to make them more accessible. Efforts include adding ramps and tactile paving for visually impaired individuals.
- Public Buildings: Most public buildings now have accessible entrances, parking spaces, and accessible toilets. However, some older buildings may still face challenges in terms of infrastructure modifications.
2. Transportation:
- Buses: The public bus system in Sao Paulo has made significant improvements to facilitate accessibility. Buses now include ramps, priority seating, and audio announcements for visually impaired passengers.
- Metro: The Sao Paulo metro system also provides accessible infrastructure, including elevators, tactile maps, and priority seating. Some stations may require further modifications to improve accessibility fully.
- Taxis: Some taxi companies in Sao Paulo offer specially equipped vehicles for wheelchair users, with ramps and modified interiors. However, these accessible taxis may be limited in number.
3. Services:
- Tourism: Many attractions, parks, and cultural sites in Sao Paulo have undergone improvements to become more accessible. The municipal government has initiatives in place to guide businesses and establishments on accessibility requirements.
- Communication: Efforts have been made to increase accessibility in communication, including sign language interpreters in public events and websites with accessibility features.
4. Legislation and Organizations:
- Accessibility Laws: Brazil has implemented several laws to promote accessibility, including the Statute of Persons with Disabilities and the Accessibility Law. These laws require public and private establishments to adapt their infrastructure and services for people with disabilities.
- Organizations: Sao Paulo is home to various organizations working towards disability rights and accessibility, such as the Brazilian Association of Guide Dog Users (ABRAG) and the Sao Paulo Association of the Visually Impaired (LARAMARA).
5. Challenges and Future Plans:
- Despite the progress made in improving accessibility, challenges remain, especially in older buildings and infrastructure. Some areas may still lack proper accessibility measures.
- The city continues to work on expanding accessibility initiatives, ensuring universal design principles are implemented in all new constructions, and conducting regular accessibility audits.
Overall, Sao Paulo has made notable advancements in increasing accessibility for people with disabilities and seniors. While challenges still exist, efforts are ongoing to create a more inclusive environment in the city.
City Info and Accessibility
Sao Paulo, the largest city in Brazil, is generally a safe city for tourists, but like any big city, it’s important to take certain precautions. It’s recommended to avoid displaying expensive belongings, keep your belongings secure, be cautious in busy areas, and use reputable transportation options.
The most commonly spoken language in Sao Paulo is Portuguese, with English also widely spoken in tourist areas, hotels, and restaurants. Having some basic knowledge of Portuguese can be helpful for communication with locals.
The best time to visit Sao Paulo is during the spring (September to November) and fall (March to May) seasons when the weather is mild and the city is less crowded with tourists. The summer months (December to February) can be hot and humid, while the winter months (June to August) can be cooler and rainy.
Sao Paulo, as one of the largest cities in South America, offers a wide range of accommodation options catering to various travelers with different budgets and preferences.
Best Areas to Stay:
1. Jardins: Known for its upscale boutiques, restaurants, and cafes, Jardins is a posh neighborhood ideal for luxury travelers.
2. Vila Madalena: A bohemian neighborhood with vibrant street art, charming cafes, and lively nightlife, suitable for those looking for a more eclectic experience.
3. Itaim Bibi: A trendy area filled with upscale bars, restaurants, and shopping options, perfect for young professionals or those seeking a vibrant atmosphere.
4. Liberdade: Sao Paulo’s Japanese district featuring authentic cuisine, markets, and cultural events, great for those interested in exploring diverse cultures.
Accommodation Options:
1. Budget: Hostels and guesthouses are excellent budget-friendly options in Sao Paulo, offering basic amenities and a social atmosphere for travelers on a tight budget.
2. Mid-Range: Business hotels, bed and breakfasts, and apartment rentals are popular mid-range choices, providing comfort and convenience at a reasonable price.
3. Luxury: 5-star hotels, boutique hotels, and luxury resorts in upscale neighborhoods like Jardins offer top-notch amenities, exceptional service, and exquisite accommodations for a luxurious stay.
Accessible Accommodations:
For seniors and individuals with disabilities, it is essential to choose accommodations that cater to their specific needs. Many hotels in Sao Paulo offer accessible rooms equipped with features such as grab bars, roll-in showers, and wheelchair accessibility. It is recommended to inquire about these facilities when making a reservation to ensure a comfortable stay. Additionally, some hotels prioritize accessibility and have staff trained to assist guests with special requirements. Websites like Booking.com and Airbnb also allow you to filter accommodations based on accessibility features. When exploring the city, it’s worth noting that public transportation in Sao Paulo may not be fully accessible, so it’s advisable to plan transportation options in advance or arrange for private transportation services to ensure smooth travel around the city.
Sao Paulo, one of the largest cities in Brazil, offers a variety of transportation options for visitors to explore the city. Here are some details on the different transportation options available:
1. Airport Transfers:
- Sao Paulo has two major airports: Guarulhos International Airport (GRU) and Congonhas Airport (CGH).
- For airport transfers, visitors can choose between private airport transfers, taxi services, and ride-sharing apps like Uber and Cabify.
- The airport also has bus services connecting the airport to various parts of the city.
2. Public Transport:
- Sao Paulo has an extensive public transportation system consisting of buses, metro, and trains operated by SPTrans and CPTM.
- To use public transport, visitors can purchase a Bilhete Único card, which can be used on buses, metro, and trains.
- The metro system in Sao Paulo is a convenient and efficient way to travel around the city, with several lines connecting different parts of the city.
3. Senior and Disability Accessible Transportation:
- Sao Paulo offers special services for seniors and people with disabilities, such as reserved seats on public transport and priority boarding.
- The metro system and buses are equipped with ramps and elevators for easy access.
- Taxis and ride-sharing apps also provide accessible vehicles for those with mobility issues.
4. Tips for Navigating the City:
- Sao Paulo is a large city with heavy traffic, so it’s important to plan your route and allow extra time for travel.
- Using ride-sharing apps like Uber or Cabify can be a convenient and safe way to get around the city, especially for visitors unfamiliar with the area.
- Learning some basic Portuguese phrases can be helpful when using public transport or taxis.
- It’s advisable to avoid peak hours when using public transport to avoid overcrowding.
Overall, Sao Paulo offers a range of transportation options for visitors to explore the city, from airport transfers to public transport. By planning ahead and choosing the best mode of transportation for your needs, you can navigate Sao Paulo easily and enjoy all that the city has to offer.
1. Parque Ibirapuera: A beautiful park in the heart of Sao Paulo with playgrounds, lakes, bike paths, and cultural attractions like museums and art exhibitions.
2. KidZania: A kid-sized city where children can role-play in various professions and activities, providing an educational and fun experience.
3. Granja Vianna: An outdoor recreational area with activities like horseback riding, zip-lining, and mini-golf, perfect for families to enjoy a day out in nature.
4. São Paulo Zoo: A large zoo with a wide variety of animals to see and learn about, offering a fun and educational experience for children and adults alike.
5. Museu da Imaginação: An interactive museum where children can explore different sensory experiences and activities designed to spark creativity and imagination.
6. Vila Butantan: A retail and entertainment complex with shops, restaurants, and events, providing a family-friendly atmosphere for a day of shopping and fun.
7. Instituto Butantan: A research institute and museum dedicated to snakes and other reptiles, offering educational exhibits and live demonstrations for visitors of all ages.
8. Playcenter Family: An amusement park with rides, games, and shows suitable for families and children of all ages, providing a day of entertainment and excitement.
9. Parque da Mônica: A theme park based on the popular Brazilian cartoon characters Monica and Friends, featuring rides, shows, and interactive attractions for children to enjoy.
10. Zoo Safari: A unique safari experience where visitors can drive through animal habitats and observe wildlife up close, providing a memorable and educational outing for families.
Sao Paulo, one of the largest cities in Brazil, offers a rich cultural scene with a variety of experiences to explore. Local festivals are a prominent feature of the city’s cultural landscape, celebrating everything from music and dance to food and art. Some of the most popular festivals in Sao Paulo include the Sao Paulo Carnaval, which features colorful parades, vibrant costumes, and lively samba music, and the Virada Cultural, a 24-hour event showcasing an array of cultural activities across the city.
In addition to festivals, Sao Paulo is home to numerous hidden gems waiting to be discovered. From quaint neighborhoods with charming architecture to hidden rooftop bars and underground art galleries, there is always something new and exciting to uncover in the city. A stroll through the streets of Vila Madalena, for example, will lead you to an abundance of street art, trendy boutiques, and cozy cafes, while exploring the Japanese neighborhood of Liberdade will immerse you in a different cultural experience with its authentic restaurants and markets.
When it comes to nightlife, Sao Paulo is known for its diverse and bustling scene. The city offers an array of options for those looking to dance the night away, from lively clubs playing electronic music to intimate bars with live music performances. Vila Madalena and Jardins are popular neighborhoods for nightlife, where you can find a mix of upscale lounges, trendy bars, and vibrant clubs catering to a variety of tastes.
For entertainment, Sao Paulo boasts an impressive selection of theaters, music venues, and cultural institutions. The Municipal Theatre, an iconic landmark in the city, hosts a range of opera, dance, and theater performances throughout the year. The Sao Paulo Museum of Art (MASP) is another must-visit destination, featuring an extensive collection of Brazilian and international art.
Overall, Sao Paulo offers a dynamic and exciting cultural experience for visitors, filled with vibrant festivals, hidden gems, lively nightlife, and diverse entertainment options. Whether exploring the city’s bustling streets or immersing yourself in its rich cultural heritage, Sao Paulo is sure to leave a lasting impression on all who visit.
1. Budget-Friendly:
- Bella Paulista: Known for its delicious pastries, sandwiches, and traditional Brazilian dishes at affordable prices.
- Rua Augusta: A street filled with budget-friendly options ranging from casual eateries to food trucks, catering to a variety of tastes.
- Lanchonete da Cidade: A popular chain of diners known for its burgers, sandwiches, and traditional Brazilian comfort food.
2. Fine Dining:
- Figueira Rubaiyat: A renowned restaurant known for its upscale Brazilian cuisine and beautiful setting under a large fig tree.
- D.O.M.: Led by renowned chef Alex Atala, this restaurant offers a unique fine dining experience showcasing Brazilian ingredients and flavors.
- Skye Bar & Restaurant: Located on the rooftop of Hotel Unique, this restaurant offers panoramic views of the city along with gourmet cuisine.
3. Allergy-Friendly:
- Banana Verde: A restaurant known for its vegetarian and vegan options, with a focus on using local and organic ingredients.
- Zest Cozinha Criativa: Offers a range of gluten-free, dairy-free, and vegan options in a cozy and welcoming atmosphere.
- Eat Well: Known for its allergy-friendly menu, including options for those with gluten, dairy, and nut allergies.
4. Dietary-Conscious:
- GOA Healthy Food: Offers a variety of fresh and healthy dishes, including vegetarian, vegan, and gluten-free options.
- Marakuthai: Known for its innovative fusion of Asian and South American flavors, with a menu that caters to various dietary preferences.
- Kibo Restaurante: A Japanese-Brazilian fusion restaurant offering a range of dishes to accommodate different dietary needs, including vegetarian and gluten-free options.
1. Currency Exchange: It is recommended to exchange currency at authorized exchange offices or banks to avoid scams or receiving counterfeit bills. ATMs are widely available throughout Sao Paulo, and most major credit cards are accepted in hotels, restaurants, and shops.
2. Financial Tips: Tipping in restaurants and cafes is not mandatory in Brazil, but it is customary to leave around 10% of the total bill if you are satisfied with the service. Always keep an eye on your belongings in crowded areas to prevent pickpocketing.
3. Local Laws: It is important to be aware that drug trafficking is illegal in Brazil and can lead to severe consequences. Smoking in enclosed public spaces is also prohibited by law, and it is advisable to adhere to this regulation.
4. Customs and Etiquette: Brazilians are known for being warm and welcoming, so it is polite to greet people with a firm handshake and maintain eye contact during conversations. Acceptable dress codes may vary depending on the setting, but it is usually best to dress modestly in public places.
5. Safety Advice: While Sao Paulo is generally safe for visitors, it is recommended to stay vigilant and be cautious, especially when using public transportation or walking in unfamiliar areas. Avoid displaying expensive jewelry or belongings to minimize the risk of theft.
6. Health Precautions: It is advisable to drink bottled water and avoid consuming tap water to prevent stomach issues. Make sure to pack necessary medications and take precautions against mosquito bites, especially in areas with a higher risk of diseases like dengue fever.
7. Language: Portuguese is the official language spoken in Brazil, so it is beneficial to learn some basic phrases to facilitate communication with locals. However, many people in tourist areas and hotels may speak some English.
8. Transportation: Sao Paulo has a vast public transportation system, including buses and the metro, which can be an efficient way to navigate the city. Taxis and ride-sharing services are also widely available and can be a convenient option for getting around.
By following these essential tips for travelers in Sao Paulo, you can have a safe and enjoyable experience exploring this vibrant city in Brazil.
