Unforgettable Negril: Beach Bliss & Rick's Cafe Thrills
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Price From $95.00 per person
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Experience the ultimate day trip to Negril, a mesmerizing resort town that boasts the magnificent Seven Mile Beach and the iconic Rick’s Café. This picturesque excursion promises to a day filled with relaxation, adventure, and breathtaking scenery. Leave behind the hustle and bustle of everyday life and enter a laidback tropical paradise. Negril’s white sand crystal-clear turquoise water of Seven Mile beach is world renowned for its stretch along the west coast of Jamaica. Feel the sand between your toes as you walk along the shore, lounge in a beach chair or engage in exciting watersports activities. After indulging in the beach’s serenity, make your way to the legendary Rick’s Café. This is a must visit destination. Watch in awe as daredevils dive from the towering cliffs into the sparkling azure waters below.
Reviews
Reviews and Rating (Tripadvisor)
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Reviews by Tripadvisor travelers
John E, 7/17/2025 2:06:54 PM
Expensive open air beach cafe, should have guessed as no prices displayed, 3 ice creams and 1 coffee £19. Should have checked before ordering! Lovely bay with wonderful views, great for kids to fossil hunt and explore the rock pools.
Melissa_U, 12/29/2024 1:13:38 PM
Copley our driver was amazing!!! He went out of his way to make our experience so much better. The staff at Margaritaville was so accommodating and friendly!! The food was delish. It took a little time so make sure you order right away. The beach was amazing and the water perfect. Rick’s Cafe was so much fun the cliffs were insane. It was crowded but still a blast. The pool was amazing and the staff was so friendly.
Sightseer09403806454, 12/17/2024 1:44:50 PM
Our driver told us if we wanted to book an excursion we had to pay him cash because the company only uses licensed guides. We were uncomfortable and felt pressed to book. We ended up going on a glass bottom boat. It was a complete scam. We had to meet the boat out in the water up to our hips and the guides were two teenagers. While talking to them we found out the driver charged us twice what they were paid to take us. There is no way this was legit!!
B8922YWmichaelj, 11/14/2024 11:07:49 AM
The trip was just as advertised. The tour driver Bruce was personable and welcoming. We jumped off the cliffs at Rick's Cafe.
Jonathan_W, 6/30/2024 12:12:10 PM
Our drive, Omar was really good as far as his demeanor, professionalism and knowledge of the areas we passed to get to Negril. The reason for our displeasure is we were confined to the amenities of the area of the beach belonging to Margaritaville. As soon as we passed the restaurant and hit the beach, we were approached by vendors to pay for boat rides, parasailing, etc....sometimes aggressively. Some of them approached us numerous times even after telling them no. It was a very uncomfortable and unsafe feeling for me, my wife, and daughter. We were with another couple who was picked up on the way and we all agreed to leave Margaritaville early and just go to Rick's for the 2nd part of the tour. Rick's was a place that is a must-see in Negril. I don't really have anything negative to say. We did order a dish and food and it was actually pretty good.
beachbum1998, 6/14/2024 12:28:03 PM
We have stayed at the RIU Palace here many times. When did they change the name from Bloody bay to Orange bay and Why? This makes no since. It has been called Bloody bay for as long as I can remember.
Sheena_C, 5/5/2024 10:15:30 AM
Our tour guide Scott was awesome! He was very knowledgeable and had plenty of positive vibes, which provided a positive experience. The beach was beautiful, peaceful, and serene. Rick's Cafe was absolutely fantastic!!!! The music was great and so were the drinks.
Elaine_W, 4/6/2024 8:30:04 PM
We truly enjoyed 7 mile beach and Rick’s cafe. My son called not get enough of the cliff diving. Our driver was on time and stayed on schedule.
Arthur_B, 4/4/2024 11:09:17 AM
It was a good trip, though the drive back was a lot longer than expected. Would have loved to spend an additional hour at the beach as Rick's Cafe doesn't start pumping until later. Would've also appreciated leaving 30-45 minutes earlier to beat the traffic as the sunset view is not such a big deal.
Erika_M, 3/29/2024 11:59:56 AM
The 7 mile beach was very nice as was Rick‘s café. The food at Rick’s café was flavorful, and the vibes are very upbeat. The water at both places was very beautiful. The reason I give it three out of five stars is because you’re basically just paying $100 to get transportation to these spots. The tour was nothing special at all, didn’t really learn much. So it’s kind of just an expensive taxi trip.
- Wheelchair accessible
- Infants and small children can ride in a pram or stroller
- Specialized infant seats are available
- All areas and surfaces are wheelchair accessible
- Suitable for all physical fitness levels
- Children must be accompanied by an adult
- Minimum drinking age is 18 years
- Limited number of wheelchair transportation available
- Limited number of infant seats available
- Limited number of child car seats available
- Due to the nature of this tour and the safety of all guests, the tour operator reserves the right to refuse service to passengers who are intoxicated or show signs of intoxication. If, as a result, your tour is canceled, you will not be entitled to a refund.
- Minimum numbers apply (minimum 4 persons). There is a possibility of cancellation after confirmation if there is not enough passengers to meet requirements. In the event of this occurring, you will be offered an alternative or full refund
- If you will not be arriving at your destination within the specified reconfirmation period, please reconfirm with the local service provider prior to travel, or upon arrival at your destination. Please note that departure times and locations may vary slightly.
- Things to take: Cash, Camera, Towels
- Please present either a printed or electronic voucher at pickup just for verification.
- There is a possibility that the pickup time might be changed base on the local traffic or inclement weather conditions.
- Jumping off the cliff is not recommended if you are pregnant, having back problems, heart problems or other serious medical conditions
- We pickup from most Hotels. You must contact your local supplier at least 24 hours prior to the day of the tour to confirm your booking and arrange your pickup point if you are staying at other accommodations
- Please be ready and waiting in your hotel lobby/pickup point 10 minutes before the scheduled pickup time.
No departure point available
Redemption
• Comfortable walking shoes are recommended (sneakers or water shoes). • Minimum drinking age is 18 years • Please note: entrance tickets and transport included. This voucher will not be accepted if presented directly at the venue. • Due to the nature of this tour and the safety of all guests, the tour operator reserves the right to refuse service to passengers who are intoxicated or show signs of intoxication. If, as a result, your tour is canceled, you will not be entitled to a refund. • Minimum numbers apply. There is a possibility of cancellation after confirmation if there is not enough passengers to meet requirements. In the event of this occurring, you will be offered an alternative or full refund Hotel pickups commence approximately 30 - 60 minutes prior to this time, exact pickup time will be advised on reconfirmation. Times are subject to change due to local traffic conditions.24 hours before travel date - 100% refund
Less than 24 hours before travel date - 0% refund