Transformative Negril: Private 7-Mile Beach & Rick's Cafe Tour
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Price From $100.00 per person
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Rick's Cafe was the first public bar and restaurant of its type on the West End Cliffs, offering an alternative to Negril's majestic seven mile beach. From the beginning, Rick's Cafe boasted an unrivaled view of the sunset from its naturally formed cliffs. Beloved by the hippies of the 1960s, Seven Mile Beach is still as beautiful as ever, but it's no longer the idyllic retreat it once was. Resorts now line this beach, attracting an international crowd. This Negril beach promotes a laid-back lifestyle and carefree ambience more than any other in Jamaica or, perhaps, in the Caribbean. Clean aquamarine waters, coral reefs, and a backdrop of palm trees add to the appeal. When you tire of the beach, you'll find all sorts of resorts, clubs, beach bars, open-air restaurants, and the like.
Reviews
Reviews and Rating (Tripadvisor)
5 stars
Reviews by Tripadvisor travelers
902sylvainv, 8/26/2025 12:12:14 PM
We rode from Ocho Rios to Negril. At first I was apprehensive about taking a 3 hr drive with family and a toddler. However Mr. Winston (the driver) made the trip go by with such ease. He is a very careful and meticulous driver. He’s very kind and is a pleasure to have for company. I look forward to seeing him again in my future trips back.
kaydan6, 5/31/2025 7:38:01 AM
Excellent experience with our tour guide Winston from Riu ocho Rios to negril stopped at a private resort negril tree house not a lot of people which I like friendly staff and then onto Rick’s cafe would do again…
H1424UCcarolk, 2/12/2025 5:57:38 PM
adventurous fun romantic calming are some of the words I would use to describe my trip and I would do it all over again. see you next time
sampE5798YW, 2/8/2025 6:47:39 PM
Winston was a dependable and enjoyable guide. 7 Mile Beach is gorgeous and Rick's Cafe fun. It is worth the long drive from Ocho Rios.
94shameekam, 1/28/2025 7:34:06 PM
Winston was an awesome tour guide. He was on time, accommodating to request, friendly, and very professional. 5 stars.
lisatU3827WA, 10/7/2024 7:48:40 PM
Winston Gail was my tour guide and he was absolutely amazing. He was very knowledgeable patient and was full of fun. Thank you so much Winston if you are ever in Jamaica and need an amazing tour guide Winston Gail is your guy. See you soon. It’s tour guys like you that makes for memorable vacations.
charlenes108, 9/14/2024 11:07:50 AM
Had an amazing time with our tour operator Winston. He was patient and made us feel safe. Would highly recommend him. His bus was very comfortable and had AC which was well needed considering it was so hot.
Bizzymammabee, 8/21/2024 7:48:00 PM
I visited Ocho Rios in 2023 and booked Winston for a private day tour. Fast forward to 2024 and my sister and I decided to take a last minute trip down to Ocho again. This time we brought along my youngest daughter. We decided to spend the day shopping and to take in some of the sights we missed out on last time. Thankfully I still had Winston’s number from the last visit. I gave him a call and he was quick to make arrangements to pick us up the following day. We had yet another lovely day out sightseeing and learning more about the island. Winston was on time, courteous, knowledgeable and showed us a fun time. He is great about customizing the trip to fit your needs and make you feel welcome. I appreciate that he shared his slice of paradise with is again. You can’t go wrong booking with Winston. My son is getting married in November and my wedding gift is their honeymoon to Jamaica. Best believe I will be calling Winston to show them around.
A7733CWambers, 8/21/2024 7:35:26 PM
Winston was such a delight and we couldn’t have had a better guide taking care of us for the day. He was so incredibly insightful and kind and truly made our experience an amazing one.
504tiffanyy, 8/21/2024 6:40:43 PM
Our tour guide Winston was awesome!!!! This is the 2nd time I have used him for a private tour and I would recommend him over and over again. He was very knowledgeable, super friendly, and accommodating. If I could rate him 10 stars I would!! Again thanks soo much for being great and making our trip exciting.
- Infants and small children can ride in a pram or stroller
- Public transportation options are available nearby
- Suitable for all physical fitness levels
- Children 4 to 11 pay half price
- Children must be accompanied by an adult
- Children 0 to 3 travel free
- A Minimum of 4 people per booking is required
- A Maximum of 14 people per booking is required
- Please take along with you all water shoes and towels
No departure point available
No redemption information available
24 hours before travel date - 100% refund
Less than 24 hours before travel date - 0% refund









