Unleash East Madeira: Breathtaking 4x4 Full-Day Expedition
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Price From $78.92 per person
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The East 4x4 tour has a little bit of everything and is suitable for everyone! The First stop is Pico Do Areiro, the 3rd highest peak on the island, 1811m above sea level. There are usually very dramatic views and we tend to spend a fair amount of time up there. After that, we venture to the North side of the island, into the more rural areas such as Ribeiro Frio and Faial where you can find hints of Laurissilva forest. Next is Santana. This is where you will find the traditional, authentic "A-Frame" houses you might have seen online or in guide books. We will see lots of agricultural terraces, we will meet locals and we will have lunch at one of our partner restaurants. (optional extra, not included in price and highly recommended) After lunch we usually like to include some wine or rum tasting depending on the time we have and what the group is like. It´s a great "first tour" for everybody who likes big views, culture, food and fun!
Reviews
Reviews and Rating (Tripadvisor)
4 stars
5 stars
Reviews by Tripadvisor travelers
Abdullah_Sanzida, 10/17/2025 3:44:48 PM
Fabio was a nice guide. Knows everything about the island and very knowledgable person. Really loves madeira and even we encountered his father driving in the highway. The plan as the booking shows was not followed and Fabio wanted just to avoid crowded places, but at the end was a very nice experience. Please notice that all the jeep tours you will find they will at some point lead you to a restaurant, sometimes far without anyother option nearby to choose. So if you have specific tastes, bring food or check before booking. Took us to a place where the drink was so nice, but 200ml only and very expensive for just icescreen shake. 5 stars for Fabio, and 4 overall.
joshuaeL4862OH, 10/16/2025 12:24:47 PM
As tourists not used to steep, winding mountain roads, we were so grateful for the incredible guides, Vitor and Wilson, at Hit the Road Madeira. Their confident and skilled driving allowed us to relax completely and enjoy the journey taking us to places we never could have reached on our own. We booked both the East Side and West Side tours. The scenery was spectacular, the stops were thoughtfully chosen, and the guides shared fascinating stories and insights that brought Madeira’s landscapes and culture to life. For anyone thinking of exploring Madeira, we can’t recommend Hit the Road Madeira highly enough. Their professionalism, warmth, and genuine love for the island made our experience truly special.
Companion32444491135, 10/6/2025 11:25:07 AM
An interesting and enjoyable trip with Wilson our guide. Relaxed pace with great variety of places visited. Would recommend trip to others.
davefW5120BH, 10/6/2025 4:16:08 AM
We had an amazing time only made better by our guide Wilson. The stops were all incredible and the best way to see this part of the island. Of course we got preferential parking and easy access but we also got to see what the average tourist would miss, like walking into 1 of only 5 original Santana homes with a tour and stories from the owner. Do not miss this adventure and don’t even think about booking with anyone other than Hit The Road Madeira and Wilson.
W1159XXjohnc, 10/1/2025 4:40:58 AM
Great trip. Wilson was a good driver and answered all of our questions. Pity the weather was not better on the highest point of our journey.
paullG1940ME, 9/29/2025 11:12:15 AM
Great day out visiting the east of Maderia. Our Guide/Driver was Wilson who was great. Very friendly and helpful showing us all the amazing sights, great driver managing the winding mountain roads. Stopped at a lovely restaurant with views across the sea. A great selection of main meals plus sandwiches so not going to cost a fortune. The weather was fantastic so we had amazing views. Definitely recommend.
81arnisz, 9/26/2025 3:19:05 PM
Was a fun trip through east side of Madeira. Lots of joking, lots of great views and not that much of crowds as most crowded places where avoided or we where there before others.
236younga, 9/24/2025 3:19:39 PM
Hit the Road Maderia East Jeep tour with Wilson the guide was amazing. Pick up & drop off was right out of my entrance. The group was small 5 people - allowing for great conversations & observations by Wilson. Expert driving on the roads. Packed a lot in on this tour. Excellent value and a great time! Highly recommend!
O2652MMalexg, 9/24/2025 1:27:50 PM
Wilson was the best!!! Had an amazing time experiencing the island on this tour with such a knowledgeable guide who made our first full day in Madeira one of the best days ever. Thank you!!
271sushantt, 9/19/2025 7:04:18 AM
We really loved the whole tour. Along the way we were given great explanations about Madeira’s culture and history, both during the ride and at each stop. The rum tasting was a highlight, and we had plenty of time to explore everywhere without feeling rushed. Lunch at a local restaurant with an incredible ocean view from the cliff was unforgettable. A special thanks to Wilson, one of the friendliest and most chilled tour guides I’ve ever met. He explained everything in detail and kept the atmosphere relaxed. Even when we got stuck in traffic in Funchal on the way back, and my partner and I ended up being the last to be dropped off, Wilson made it easier with good conversation. To be fair, we probably made it easier for him too with our chat, so everyone won in the end! As a couple visiting Madeira, this tour gave us a great feel for island life, and meeting an island man like Wilson made it all the more authentic. Highly recommend.
- Not recommended for travelers with spinal injuries
- Not recommended for travelers with poor cardiovascular health
- Public transportation options are available nearby
- Travelers should have at least a moderate level of physical fitness
- Please advise any specific dietary requirements at time of booking
- Operates in all weather conditions, please dress appropriately
- Minimum age is 5 years
No departure point available
No redemption information available
24 hours before travel date - 100% refund
Less than 24 hours before travel date - 0% refund








